Updated NTA UGC NET Syllabus for MANAGEMENT (2019)


(including Business Administration Management / Marketing / Marketing Management / Industrial Relations and Personnel Management / Personnel Management / Financial Management / Co-operative Management)

Subject Code – 17

(w.e.f. June 2019)


The UGC has revised the pattern and scheme of exam from December 2018. The pattern of exam has been changed from 3 papers (Paper I, II & III) to 2 papers (Paper I & II). Now, there are 50 MCQs in Paper 1 and 100 MCQs in Paper 2. Each question carries 2 marks without any NEGATIVE marking for wrong answer.

According to NEW SYLLABUS (June 2019 onwards) and new pattern (since Dec 2018), the exam would be Online Mode. 

The UGC NET exam would be computer based like bank PO, SSC exam. the Paper 2 will have 100 Multiple Choice Questions (MCQs) with each question carrying two (2) marks i.e. 200 marks in total. The objective type questions will include multiple choices, matching type, true/false and assertion-reasoning type etc.

The New Syllabus of Management for UGC NET Exam June 2019 onward will be as follows:


Unit – I
Management – Concept, Process, Theories and Approaches, Management Roles and Skills
Functions – Planning, Organizing, Staffing, Coordinating and Controlling.
Communication – Types, Process and Barriers.
Decision Making – Concept, Process, Techniques and Tools
Organisation Structure and Design – Types, Authority, Responsibility, Centralisation, Decentralisation and Span of Control
Managerial Economics – Concept & Importance
Demand analysis – Utility Analysis, Indifference Curve, Elasticity & Forecasting
Market Structures – Market Classification & Price Determination
National Income – Concept, Types and Measurement
Inflation – Concept, Types and Measurement
Business Ethics & CSR
Ethical Issues & Dilemma
Corporate Governance
Value Based Organisation

Unit – II
Organisational Behaviour – Significance & Theories
Individual Behaviour – Personality, Perception, Values, Attitude, Learning and Motivation
Group Behaviour – Team Building, Leadership, Group Dynamics
Interpersonal Behaviour & Transactional Analysis
Organizational Culture & Climate
Work Force Diversity & Cross Culture Organisational Behaviour
Emotions and Stress Management
Organisational Justice and Whistle Blowing
Human Resource Management – Concept, Perspectives, Influences and Recent Trends
Human Resource Planning, Recruitment and Selection, Induction, Training and Development
Job Analysis, Job Evaluation and Compensation Management


Unit – III
Strategic Role of Human Resource Management
Competency Mapping & Balanced Scoreboard
Career Planning and Development
Performance Management and Appraisal
Organization Development, Change & OD Interventions
Talent Management & Skill Development
Employee Engagement & Work Life Balance
Industrial Relations: Disputes & Grievance Management, Labour Welfare and Social Security
Trade Union & Collective Bargaining
International Human Resource Management – HR Challenge of International Business
Green HRM


Unit– IV
Accounting Principles and Standards, Preparation of Financial Statements
Financial Statement Analysis – Ratio Analysis, Funds Flow and Cash Flow Analysis, DuPont Analysis
Preparation of Cost Sheet, Marginal Costing, Cost Volume Profit Analysis
Standard Costing & Variance Analysis
Financial Management, Concept & Functions
Capital Structure – Theories, Cost of Capital, Sources and Finance
Budgeting and Budgetary Control, Types and Process, Zero base Budgeting
Leverages – Operating, Financial and Combined Leverages, EBIT–EPS Analysis, Financial Breakeven Point & Indifference Level.

Unit –V
Value & Returns – Time Preference for Money, Valuation of Bonds and Shares, Risk and Returns;
Capital Budgeting – Nature of Investment, Evaluation, Comparison of Methods; Risk and Uncertainly Analysis
Dividend – Theories and Determination
Mergers and Acquisition – Corporate Restructuring, Value Creation, Merger Negotiations, Leveraged Buyouts, Takeover
Portfolio Management – CAPM, APT
Derivatives – Options, Option Payoffs, Option Pricing, Forward Contracts & Future Contracts
Working Capital Management – Determinants, Cash, Inventory, Receivables and Payables Management, Factoring
International Financial Management, Foreign exchange market


Unit – VI
Strategic Management – Concept, Process, Decision & Types
Strategic Analysis – External Analysis, PEST, Porter’s Approach to industry analysis, Internal Analysis – Resource Based Approach, Value Chain Analysis
Strategy Formulation – SWOT Analysis, Corporate Strategy – Growth, Stability, Retrenchment, Integration and Diversification, Business Portfolio Analysis – BCG, GE Business Model, Ansoff’s Product Market Growth Matrix
Strategy Implementation – Challenges of Change, Developing Programs Mckinsey 7s Framework
Marketing – Concept, Orientation, Trends and Tasks, Customer Value and Satisfaction
Market Segmentation, Positioning and Targeting
Product and Pricing Decision – Product Mix, Product Life Cycle, New Product development, Pricing – Types and Strategies
Place and promotion decision – Marketing channels and value networks, VMS, IMC, Advertising and Sales promotion


Unit –VII
Consumer and Industrial Buying Behaviour: Theories and Models of Consumer Behaviour
Brand Management – Role of Brands, Brand Equity, Equity Models, Developing a Branding Strategy; Brand Name Decisions, Brand Extensions and Loyalty
Logistics and Supply Chain Management, Drivers, Value creation, Supply Chain Design, Designing and Managing Sales Force, Personal Selling
Service Marketing – Managing Service Quality and Brands, Marketing Strategies of Service Firms
Customer Relationship Marketing – Relationship Building, Strategies, Values and Process
Retail Marketing – Recent Trends in India, Types of Retail Outlets.
Emerging Trends in Marketing – Concept of e-Marketing, Direct Marketing, Digital Marketing and Green Marketing
International Marketing – Entry Mode Decisions, Planning Marketing Mix for International Markets


Unit –VIII
Statistics for Management: Concept, Measures Of Central Tendency and Dispersion, Probability Distribution – Binominal, Poison, Normal and Exponential
Data Collection & Questionnaire Design
Sampling – Concept, Process and Techniques
Hypothesis Testing – Procedure; T, Z, F, Chi-square tests
Correlation and Regression Analysis
Operations Management – Role and Scope
Facility Location and Layout – Site Selection and Analysis, Layout – Design and Process
Enterprise Resource Planning – ERP Modules, ERP implementation
Scheduling; Loading, Sequencing and Monitoring
Quality Management and Statistical Quality Control, Quality Circles, Total Quality Management – KAIZEN, Benchmarking, Six Sigma; ISO 9000 Series Standards
Operation Research – Transportation, Queuing Decision Theory, PERT / CPM

Unit –IX
International Business – Managing Business in Globalization Era; Theories of International Trade; Balance of payment, Foreign Direct Investment – Benefits and Costs
Multilateral regulation of Trade and Investment under WTO
International Trade Procedures and Documentation; EXIM Policies
Role of International Financial Institutions – IMF and World Bank
Information Technology – Use of Computers in Management Applications; MIS, DSS
Artificial Intelligence and Big Data
Data Warehousing, Data Mining and Knowledge Management – Concepts
Managing Technological Change


Unit – X
Entrepreneurship Development – Concept, Types, Theories and Process, Developing Entrepreneurial Competencies
Intrapreneurship – Concept and Process
Women Entrepreneurship and Rural Entrepreneurship
Innovations in Business – Types of Innovations, Creating and Identifying Opportunities, Screening of Business Ideas
Business Plan and Feasibility Analysis – Concept and Process of Technical, Market and Financial Analysis
Micro and Small Scale Industries in India; Role of Government in Promoting SSI
Sickness in Small Industries – Reasons and Rehabilitation
Institutional Finance to Small Industries – Financial Institutions, Commercial Banks, Cooperative Banks, Micro Finance.


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